Lexus Houston ES 350: Made To Create Desire
As part of the whole campaign for the all-new 2007 Lexus ES 350, this machine trade name has come up with an extensive and integrated marketing campaign. The 2007 Lexus ES 350 is really a luxury sedan. At present, it is still in the procedure of making itself known not only in car and automobile shows but also in saleroom as well. Since the Lexus brand of vehicles is known for its line of luxury cars, the marketing scheme for this new sedan surely would also match its reputation.
As per the new campaign for the luxury sedan, it holds motto which asks the market and the consumers around the earth: “Is it possible to engineer desire?” For the most part of this strategical campaign, the America and the rest of North America would be the primary focus. And the highlights for the campaign would radiate on the Lexus ES 350’s L-finesse styling, forward-looking engineering, as well as on its classy lavish features.
As mentioned, the new sedan holds the line with its L-finesse styling. This kind of styling is actually considered to be a new design language used and spoken in the automobile brand’s complete sedan line up. It is also considered to be a doctrine which has ground its origin in balancing contrasting elements. And as part of this unique styling and doctrine, the new Lexus ES 350 is known as the sedan that has been specifically designed so as to inspired to be longed.
This sedan is actually the third vehicle in the Lexus family of vehicles to pertain to this sleek styling. It exudes simpleness yet it holds contrasts in its important design. It features a panorama glass roof which actually covers the entire cabin to the distinctive wrap-around tail lights. If you are looking for curves, the ES 350 also has some great curves.
Deborah Meyer, VP of marketing for Lexus, states, “The vehicles advanced engineering and distinctive styling come together to inspire the theme of engineering desire. The new campaign demonstrates how the ES is designed to appeal as much to one’s heart as to one’s head.”
The campaign for the ES 350 has already started and sure enough the whole country would be swamped with advertisements and pieces of information on the Lexus ES 350. Lexus will be using various avenues of media like national television, print, broadcast, radio, wallscapes, bulletins, transit shelters, and commuter cards among many others. In line with this, Meyer continues, “From the inside out, the all-new ES makes a dynamic statement of personal style and luxury, and the new ad campaign shows how the new ES embodies that personality of sophistication and elegance.”
Auto Parts Corner would surely be updating its collection of Lexus parts now that the ES 350 is out to conquer the car world. For more information about auto parts, Auto Parts Corner would give you that much as well as access to a great selection of quality and durable vehicle parts.
About the Author
Tracy is a 29 year old researcher and writer from Dallas, Texas with extensive experience in writing auto-related articles and covering automotive related events. She is currently a contributing writer for a leading automotive e-zine.