By December 22, 20110 Comments Read More →

Cars That Mothers Prefer

According to a note that said that women influence over 80% of purchasing decisions to buy new vehicles and over 44% of family cars, so that consumers consider important. The men used an average two months before deciding on the vehicle you buy, and comparing financing plans, cost of car insurance and maintenance, equipment level and management sense, among others. According to a study of women surveyed admitted used a resource for information before choosing a car, while men account for 86%. The ideal car for women, is one that gives us security and protection, which has an aesthetic design, high level of equipment, not has so many blind spots, which is spacious, comfortable and easy to handle. After interviewing 100 mothers between 25 and 45 years old (2009), met the segments and models with higher demand, and the results are as follows; -Features most wanted in a car: Status, which is nice, ergonomic, spacious, safe, stable, elegant, equipped and powerful. 

Here are the factors for the purchase of a car (in order of highest to lowest):

  • price
  • financing,
  • performance
  • size
  • design
  • comfort
  • safety

Here are the segment with the highest demand (mothers aged 25 to 35 years): Light SUV 

-segment with the highest demand (mothers 36 to 45 years): Minivans 

-segment with the highest demand (mothers aged 46 years) midsize sedans, and most prefer premium brands. 

-favorite brands (mothers aged 25 to 45 years): Nissan, Honda, Ford, Toyota, Volkswagen, Chrysler, Mazda, Chevrolet

-Cars with higher demand (mothers of 25 to 35 years): Nissan X-Trail, Honda CR-V, Ford Escape, Toyota Sienna, Honda Odysey, Mazda CX-7 

-Cars with higher demand (mothers 36 to 45 years): Chrysler Voyager, Honda Accord, Ford Expedition, Toyota Sienna, Odysey Honda, Mazda CX-7, Chevrolet Malibu , Nissan Murano

-favorite cars (mothers aged 46 years): Toyota Camry, Honda Accord, BMW 3 Series, Mercedes Benz C Class, Mazda CX-9, 

-the 10 most luxurious cars moms are preferred; 

  • 1.BMW Z4 IS
  • 2.Lexus
  • 3.Volvo C70 A3
  • 4.Audi Zephyr
  • 5.Lincoln
  • 6.Volvo S 60
  • 7.adillac SRX A6
  • 8.Audi
  • 9.Volvo S 40-V 70
  • 10.Range Rov






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